By Scott Hamilton
Sept. 7, 2021, (c) Leeham News: My book, Air Wars: The Global Combat Between Airbus and Boeing, is now available on Amazon.
Three years in the making—delayed by the need to include the Boeing 737 MAX crisis and the impacts of Coronavirus—Air Wars is a combination of a biography of John Leahy and the 1982 book, The Sporty Game. The Sporty Game was considered the definitive book about the competition between Boeing, McDonnell Douglas and the young Airbus.
Leahy worked for Airbus for 33 years, 23 of them as the chief commercial officer for the company. Throughout executive turmoil at Airbus, and at Boeing, Leahy was the one constant salesman. Boeing officials were slow to recognize the threat Airbus and Leahy presented. The wake-up call, according to a top Boeing salesman at the time, was the 1992 order from United Airlines for Airbus A319s and A320s. United considered the airplanes superior to the 737-300/400. The order prompted Boeing to develop the 737 NG. From there, the global combat became a “bare-knuckle brawl,” as journalist Dan Catchpole put it this week.
Executives and salesmen from Airbus and Boeing were interviewed for Air Wars. So were industry leaders. My own archival resources and reporting were used as well.
The result is a book that describes the successes and failures of Airbus, Leahy, and Boeing. It describes how Bombardier came out of nowhere to become a threat initially dismissed by Boeing—but recognized by Airbus. Air Wars describes the sales campaign that launched the A380 and killed the proposed 747-500/600—but led Boeing to the 787.
Air Wars begins with the crucial sales campaign with American Airlines that led to the decision by Boeing to launch the re-engined 737 program—which later was branded as the 737 MAX. The book also dispels the myth that Boeing was hasty in designing the re-engined 737.
Many untold stories are in Air Wars, including sales campaigns, product strategy decisions and personal anecdotes about Leahy—including how McDonnell Douglas tried to recruit Leahy from Airbus in the early 1990s.
A synopsis of the book is below.
Posted on September 7, 2021 by Scott Hamilton
Sept. 6, 2021, © Leeham News: Last week’s election of David Joyce to the Boeing Board of Directors fills a glaring hole of talent and expertise that’s been missing from the Board for years.
Joyce, an outside director, brings commercial aviation and engineering experience to a Board that has been dominated by political, defense and financial expertise.
Following the two 737 MAX crashes in October 2018 and March 2019, the Board came under criticism—including from LNA—about the lack of technical, commercial, engineering and pilot representation. The 2018 Board had one commercial airline expert, from the executive suite: Lawrence Kellner, the former CEO of Continental Airlines. David Calhoun worked for GE for 26 years for the transportation, aircraft engines, reinsurance, lighting and other GE units. He left GE in 2006. From that point forward, Calhoun focused on finance industries. Dennis Muilenburg, an engineer, came from Boeing’s defense side.
But, as the table below illustrates, the 13-member Board was top-heavy with other disciplines.
Posted on September 6, 2021 by Scott Hamilton
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By the Leeham News Team
Sep. 6, 2021, © Leeham News: As Boeing slogs through an increasingly deep obstacle path to getting its beleaguered 777X into service, questions are growing around the airplane’s true demand and whether Boeing can ever break even on the program.
The manufacturer classifies 74 orders as questionable under the ASC 606 accounting standard. Boeing now counts only 246 777X orders as firm. It now expects entry into service to occur in late 2023, although key customer Emirates Airline believes this is more likely to be early 2024.
There are officially still eight identified customers for the passenger 777X: ANA, British Airways, Cathay Pacific, Emirates, Etihad, Lufthansa, Qatar Airways, Singapore Airlines. But COVID-19 is forcing major network carriers like these to rethink their long-term growth plans. Increasing competition in Europe and Asia over a likely permanently smaller set of business travelers means even fewer of these orders are likely to remain intact.
Boeing CEO David Calhoun recently said a freighter version of the 777X might replace today’s 777F. New ICAO noise and emission standards mean that the 777F and 767-300ERF, can’t be produced after 2027. But it’s unclear whether the 777-8F — a program that hasn’t been launched — will be ready by 2028.
Posted on September 6, 2021 by Judson Rollins
September 3, 2021, ©. Leeham News: Last week, we looked at the Certification Compliance Planning we do concurrently with Detailed Design, Figure 1.
It’s now time for us to work on our Test rigs and systems for ground and flight testing. We need to get these defined before we freeze the aircraft’s configuration and start making our flight test aircraft.
Posted on September 3, 2021 by Bjorn Fehrm
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By Bjorn Fehrm
September 2, 2021, © Leeham News: In our series about freighters, we now look at domestic single-aisle freighters based on the Boeing 737-800 and the Airbus A320. The 737-800BCF is the follow-on small Boeing freighter conversion from the 737-400, as more 737-800 passenger feed-stock becomes available.
There is also ample feed-stock of older A320-200 with market values that make these interesting as a P2F freighter.
Which one of the two offers the lowest costs per tonne-km? We use our performance model to find out.
Posted on September 2, 2021 by Bjorn Fehrm
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By Vincent Valery
Introduction
Aug. 30, 2021, © Leeham News: The COVID-19 pandemic lingers on passenger airlines, delaying a full traffic recovery. At the same time, the freighter market is very active and shows no signs of abating.
A surplus of passenger aircraft and record cargo demand means that passenger-to-freighter conversion lines are firing on all cylinders. On top of the existing Boeing 757 and 767 lines, new ones are coming online to convert Airbus A321s, A330s, and 777-300ERs.
Airbus launched the A350F program while Boeing is pondering a 777X-F program. Airbus is also discussing the launch of a factory A321F. The European OEM wants to increase its footprint in a Boeing stronghold.
Boeing also keeps accumulating new freighter orders at a healthy pace.
While some factory-built and converted freighters will be for growth, a significant portion will replace older in-service aircraft.
To complement the ongoing series comparing the economics of freighter aircraft and analysis of historical deliveries, LNA now examines the current in-service fleet. Analyzing aircraft in operation will help determine the most promising replacement opportunities for converted and factory freighters.
Posted on August 30, 2021 by Vincent Valery
Aug. 30, 2021, ©Leeham News: The agreement last week between IAI and Etihad Airways to open a Boeing 777-300ER P2F conversion line in Abu Dhabi gives a major boost to the burgeoning program.
In addition to the history-making tie-up between an Israeli company and the United Arad Emirates, and a commitment by Etihad to convert 777s to freighters with IAI, the move is a major coup for IAI to win other Arab airline business.
IAI and the former GECAS, which was acquired by AerCap, launched the first 777 P2F program in 2019. GECAS ordered 15 conversions of the -300ER and optioned 15 more.
Posted on August 30, 2021 by Scott Hamilton
August 27, 2021, ©. Leeham News: Last week, we started looking at our work during the Detailed Design phase after Product Launch. We outlined the exacting work needed to design all parts of the aircraft and how we must keep everything in sync.
An essential part of keeping everything in sync is the Certification Compliance Planning we do in this phase, Figure 1.
Posted on August 27, 2021 by Bjorn Fehrm
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By Bjorn Fehrm
August 26, 2021, © Leeham News: In our series about freighters, we try to understand why the Boeing 767 factory freighter, the 767-300F, has outsold the Airbus entry, the A330-200F, six to one. In the passenger variants, the Airbus A330 is the more popular model with a 30% delivery advantage.
We model the freighters to understand any technical and operating economics differences; then we complement with market observations.
Posted on August 26, 2021 by Bjorn Fehrm
By Bjorn Fehrm
August 25, 2021, ©. Leeham News: Times change and the use of words with it. Today, the hundreds of UAM Air Taxi projects talk about how “environmentally friendly” this mode of transportation is, and Boom’s Overture is “the most Sustainable supersonic airliner.” The aerospace media recently focused on how we now have “Space Travel for everyone (in possession of the necessary pocket change).”
The head of Sustainable Aero Lab, Stephan Uhrenbacher, disqualifies these investments in a study on where to invest in fixing air transport’s pressing problems: “The startups receiving the most attention in aerospace recently have been doing space travel and urban air taxis. While these products make for exiting flying objects and satisfy human desire, neither air taxis nor putting more people in space address the problem facing commercial aviation: Flying needs to become carbon-free. And this needs to happen much faster than most people in the industry believe. It opens room for startups to provide components for future aircraft or even entire planes, but also new modes of operation.”