WOW-Icelandair combo may help Airbus, hurt Boeing in A321LR/XLR-NMA campaigns

Nov. 5, 2018, © Leeham News: The announcement that Icelandair will acquire competing low cost airline WOW Air seemed the inevitable conclusion to the financially-strapped WOW, which aggressively expanded against the entrenched incumbent. The combined carriers may help… Read More

Pontifications: Market Intelligence from NY

Oct. 22, 2018, © Leeham News: I was in New York City last week for a series of meetings. Here’s what “the street” is talking about. I make no judgment calls about whether the thoughts are on target… Read More

What costs dominate an airliner’s operation? Part 4

By Bjorn Fehrm Subscription Required Introduction September 27, 2018, © Leeham News.: Over the last week’s we have looked at the costs for a typical Mainline and LCC airline operating in the US, Europe and Asian markets. The… Read More

The Muddle of the Market aircraft (No, this isn’t a typo)

Subscription Required Introduction Aug. 30, 2018, © Leeham News: As time goes by, the Middle of the Market airplane appears to have become the Muddle of the Market. Boeing can’t seem to close the business case on its… Read More

Can an Airbus A321XLR kill NMA’s business case? Part 2

By Bjorn Fehrm Subscription Required Introduction August 23, 2018, © Leeham News.: Last week we examined the areas which limit the capabilities of the Airbus A321LR from addressing a larger part of what is called the Middle of… Read More

Can an Airbus A321XLR kill NMA’s business case?

By Bjorn Fehrm Subscription Required Introduction August 16, 2018, © Leeham News.: Airbus is working on improving the A321LR so it can fly more of the missions Boeing’s NMA is aimed for, according to Aviation Week. By it,… Read More

Farnborough: NMA business case appears to weaken, evidence at air show indicates

Analysis July 18, 2018, © Leeham News, Farnborough: The biggest, longest-running story at this year’s Farnborough Air Show is about an airplane that doesn’t exist: the prospective Boeing New Midmarket Aircraft (NMA or 797). And the underlying story… Read More

Operational costs of a Long-Haul LCC

By Bjorn Fehrm Subscription Required Introduction April 05, 2018, © Leeham News.: In an article yesterday we described the different costs types for a Long-Haul LCC. We also explained the different parts of the Operational costs for the… Read More

Is Long-Haul LCC viable? Part 2

By Bjorn Fehrm April 04, 2018, © Leeham News.: In the first article about Long-Haul LCC and if it’s a viable business, we looked at ticket pricing strategy used by airlines to maximize revenue on a route. Now… Read More

Boeing’s NMA decision entering final stretch, Part 2

By Bjorn Fehrm Subscription Required Introduction March 26, 2018, © Leeham News: Boeing’s NMA or 797 is taking final form ahead of a decision to essentially launch the program with an Authority to Offer (ATO), widely believed to… Read More