Boeing’s BHAG: Is $50bn Service Revenue Goal Achievable?

 Special to Leeham News and Comment By Kevin Michaels, Managing Director, AeroDynamic Advisory Business gurus Jim Collins and Jerry Porras coined the phrase “Big Hairy Audacious Goal” (BHAG) to describe a business objective which is highly ambitious, galvanizes… Read More

Boeing aims to triple services unit; exec changes support goal

Nov. 22, 2016, © Leeham Co.: Boeing hopes to triple its global services businesses from $15bn in revenues to nearly $50bn in the next five years. A corresponding increase is targeted in market share from today’s 7% in… Read More

OEMs are ramping up services as profit centers

Original Equipment Manufacturers are ramping up their focus on services to increase these as profit centers for company financial performance. The news April 10 that Boeing will relocate its Commercial Aviation Services unit from Seattle to its fading… Read More