Leeham News and Analysis
There's more to real news than a news release.
Leeham News and Analysis
- The Boeing 767 Cross Section, Part 1 November 24, 2022
- Movie Review: Devotion November 21, 2022
- China will accelerate development of its commercial aerospace sector November 21, 2022
- Bjorn’s Corner: Sustainable Air Transport. Part 46. eVTOL comparison with helicopter November 18, 2022
- The economics of a 787-9 and A330-900 at eight or nine abreast November 16, 2022
Pontifications: Branson gets pissy over dropping the Virgin America name
April 3, 2017, © Leeham Co.: Sir Richard Branson came to Seattle last week to promote the new service by Virgin Atlantic Airlines to London. In a hissy-fit, he promptly pissed on Alaska Airlines for the business decision… Read More
If Boeing builds MAX 10, will customers come?
Subscription Required Introduction March 7, 2017, © Leeham Co.: If Boeing builds the 737-10, which appears increasingly likely, will customers come? This is always the multi-billion-dollar question for any aircraft and engine manufacturer. For Boeing, launching the 737-10… Read More
Pontifications: Boeing 737-9 roll-out–Nothing Special in the Air
March 6, 2017, © Leeham Co.: Boeing rolls out its 737-9 MAX tomorrow. Last week, I received a call from one of the network/cable news organizations asking, What’s special about this airplane? The answer is: Nothing.
Pontifications: Alaska’s A321neo test drive
Feb. 13, 2017, © Leeham Co.: It was subtle, but it was there: Alaska Airlines will take the Airbus A321neo for a test drive. This will happen via its new sibling, Virgin America, which has 10 A321neos on… Read More
Alaska, Virgin confirm merger
April 4, 2016, (c) Leeham Co.: Alaska Air Group and Virgin America confirmed weekend reports that they reached a deal to merge. The replay of the Alaska webcast/conference call, with slide show, is here. Rationale includes what LNC outlined… Read More
Virgin America does have some attractive attributes
March 29, 2016, © Leeham Co.: A report that JetBlue and Alaska Airlines submitted bids to buy Virgin America spurs the thought: this isn’t as wacky as it appears on the surface. When news emerged last week that… Read More
Alaska Air’s brand refresh after 25 years
Jan. 25, 2016: Alaska Airlines announced its first rebranding in 25 years today, revealing a new livery and new logo font. The airline is in a fierce battle with Delta Air Lines, as the latter develops Seattle into… Read More